It’s part entertainment, it’s part luxury, it’s part trend, it’s part experiential. It’s a retail brand that in my opinion is a real brand, that has a heartbeat, has a lot of emotion, can go in a lot of directions. “This is an important deal for ABG,” said Jamie Salter, the founder, chairman, and CEO of the company, in an interview on Friday afternoon. According to ABG, the “first order of business will be to reboot Barneys New York on the fifth floor of Saks Fifth Avenue’s newly renovated New York City flagship” and then launch Barneys New York at Saks as shop-in-shops across North America.
After much speculation and public support-seeking from other potential bidders, the stalking-horse bid - that is, the initial one - won the day.Īs expected, ABG, which controls the licenses for brands including Juicy Couture, Frederick’s of Hollywood, and Nautica, announced that its first move would be to partner with Saks, once Barneys’ rival, as the exclusive Barneys New York retail and e-commerce partner in the U.S. Riley Financial to bid on the IP and assets of the bankrupt retailer, finalized its acquisition today.
Its next chapter will find its stores closed and new ones open - in its former competitor, Saks Fifth Avenue.Īuthentic Brands Group, the licensing company that partnered with B. After two weeks of deadline drama, Barneys New York’s future has been assured.
0 kommentar(er)
